In today’s digital era, organizations that fail to integrate AI into their safety practices risk falling behind. From reducing workplace incidents to strengthening a proactive safety culture, AI is quickly becoming a powerful force in creating safer, smarter worksites.
Every year on April 28, the International Labour Organization (ILO) observes World Day for Safety and Health at Work. This initiative aims to raise awareness and promote a global culture of prevention across all industries. The goal is clear: to reduce work-related injuries and fatalities by encouraging preventive measures.
In support of this mission, the ILO has announced the 2025 theme: “Revolutionizing Health and Safety: The Role of AI and Digitalization at Work.” This focus on digital transformation in safety comes at a critical time. According to the National Safety Council (NSC), there were 4,543 preventable workplace fatalities in the U.S. in 2023 alone. It is a powerful reminder that a strong safety culture, supported by technology, could help prevent many of these incidents.
Before we look at how AI is transforming safety on the ground, let’s define what safety culture really means and why it matters.
Understanding Safety Culture
Safety culture refers to the shared values, beliefs, and attitudes within an organization that prioritize safety in daily operations. A strong safety culture leads to fewer incidents, greater employee morale, and improved operational efficiency. Over time, it not only protects workers but also improves operational efficiency and strengthens a company’s reputation.
Promoting Safety Culture with AI
Even in a strong safety culture, human limitations like blind spots, fatigue, distraction, and delayed reaction times remain challenges. That’s where AI becomes a powerful enabler, extending safety practices across complex worksites.
Here are four key areas where AI is strengthening safety culture:
1. Behavior Monitoring
In high-risk environments, AI systems are increasingly used to monitor and analyze worker behavior in real time. These systems track a wide-range of critical safety indicators, including PPE compliance, signs of fatigue, distraction, unsafe movements, and proximity to hazards.
Thanks to their flexibility, AI-powered monitoring tools can be deployed across various settings, not only on worksites but also inside vehicles to track operator behavior. Their 24/7 monitoring capability enables timely interventions, such as visual or audio alerts, to prevent accidents before they occur.
2. Safety Training and Education
One of the key advantages of AI-based training is personalization. AI systems can assess individual performance, identify skill gaps, and adjust learning paths to ensure every worker receives the guidance they need to stay safe and effective on the job.
In training and education, AI Tools like Virtual Reality (VR), Augmented Reality (AR), and simulation-based learning are becoming increasingly popular for making safety education more engaging and scalable. But AI’s capabilities can go even further. It can collect and analyze operational data to uncover critical safety insights, including the most frequent types of accidents, high-risk zones, and individuals involved in repeated incidents.
These insights help site managers make informed decisions and deliver targeted safety training based on real needs, not assumptions. Together, these AI-driven elements help build a stronger safety culture.
3. Predictive Safety Analytics
This key area bridges behavior monitoring with safety training. By analyzing historical safety data gathered through behavioral monitoring, AI systems can identify patterns, predict potential risks, and flag high-risk behaviors or zones before incidents occur.
These data-driven insights serve as the foundation for more targeted and effective employee training. This approach demonstrates how AI-powered safety analytics platforms enable worksites to shift from reactive to proactive safety management, which is an essential component of a strong safety culture.
4. Hazards Detection and Alert
AI-powered detection systems are increasingly being utilized across different industries to identify risks such as smoke and fire, electrical faults, and vehicle-related hazards. These digital tools improve situational awareness and help accelerate response times in critical environments.
Hazard detection and alert systems are especially vital in high-risk settings where workers are frequently exposed to potential dangers, helping create a safer environment for all.
While many types of incidents can occur on worksites, The National Safety Council (NSC) reported that transportation-related incidents remain one of the leading causes of workplace fatalities. This emphasizes the importance of AI-driven Collision Avoidance System (CAS) in mitigating operational risks. These systems not only detect real-time hazards and alert operators, in some cases, they can even perform automated actions like braking to prevent collisions in high-traffic, low-visibility areas.
The promise of AI is compelling, but real transformation happens when innovation is tailored to the realities of day-to-day operations. Let’s take a closer look at how VIA Mobile360 Safety Solution supports safer, more efficient on-ground operations, especially for vehicle-related safety.
From Operations to Outcomes: VIA Mobile360 in the Real World
“We’ve made a lot of safety investments over the years, but few have proven their value like this one. In a matter of seconds, VIA Mobile360 helped prevent what could’ve been a life-altering incident. That’s return on investment you can’t measure in dollars.” – Area Manager, Aggregate Site
Our client’s experience highlights how VIA Mobile360 Safety Solution addresses real-world safety challenges on the ground.
As an AI-powered solution, VIA Mobile360 Safety Solution is designed not only to eliminate blind spots and improve situational awareness for operators handling heavy or compact equipment in high-risk environments but also go beyond basic hazard detection and alerts.
It offers a range of additional features that can be tailored to meet your site’s specific needs. For example, the Driver Safety System (DSS) monitors vehicle operators in real time, detecting distractions or signs of fatigue and issuing alerts to ensure the operator remains fit and focused throughout their shift.
To support long-term safety culture improvements, the solution integrates with vCareTM Platform, a cloud-based platform that provides fleet data, driver insights, and safety analytics, while automatically storing critical footage. All this data can be analyzed to identify risky behavior patterns, pinpoint high-risk areas, and predict potential incidents. These insights can then be used to shape targeted training and strengthen safety protocol.
In short, VIA Mobile360 Safety Solution delivers a comprehensive safety solution for your busy, high-risk work environment.
Our commitment to workplace safety has been recognized with honors such as the NIOSH Mine Safety and Technology Innovation Award and the Top Software & Tech Award for Supply Chain Visibility.
Explore more real-world use cases and discover how VIA Mobile360 Safety Solution is making a difference on the ground.
AI and the Future of Safety Culture
AI is transforming safety practice and elevating industry standards in diverse ways. Solutions like VIA Mobile360 Safety Solution not only provide full visibility for operators but also deliver real-time analytics to site managers, fostering a culture of shared responsibility. This system helps ensure everyone stays alert, informed, and proactive at all times.
Additionally, U.S. Census Bureau reported that the adoption of machine/computer vision technology among AI users is projected to increase by nearly 23% in just six months, from September 2023 to February 2024. This rapid growth signals a clear opportunity for forward-thinking companies to adopt early, gain a competitive edge, and lead the industry forward.
Ready to lead your industry with AI-powered safety?
Schedule a free consultation with our experts today and discover how VIA Mobile360 Safety Solution can help make your worksite safer and smarter.